PRIMO vodka Malbec made its world debut in February 2007 quickly garnering international attention at the most coveted contests in the world: a Double Gold Award at the San Francisco International Spirits Competition in March 2008 and a Silver Medal at the International Spirits and Wine Competition in London in July 2007. Both awards were bestowed in blind-tasting competitions conducted by prominent trade judges.
PRIMO vodka is not flavored. Its distinction is that it begins with an individual base variety of wine, for example, 100% Malbec or 100% Chardonnay, and is distilled only three times. The result is a bright, crisp spirit that manages to communicate the melodious flavors of its grapes.
PRIMO is distilled and bottled in Mendoza Argentina , at the foot of the Andes Mountains . Mendoza is recognized as one of the most exciting wine regions of today; it was recently named the 8 th wine capital of the world.
PRIMO vodka Malbec debuted in 2007. In each harvest, the product line will expand to include individual distillations such as PRIMO vodka Chardonnay, PRIMO vodka Cabernet Sauvignon, and PRIMO vodka Sauvignon Blanc.
Ian Mount of FORTUNE Magazine proclaimed PRIMO was the smoothest vodka he had ever tasted. The raves continue:
“Its Nose Is Delicate And Pleasant With Fruit And Citric Elements. Its Entrance Is Sweet And Non-aggressive. In The Palate, You Can Feel Elements Of Vanilla And Fruit.” Mixology Magazine, January 2008
“…Primo Is A Class Act From Its Packaging In Satinized Wine Bottles, With Elongated Necks, To Its Minimalist Typeface.” The Wine Republic, May 2007
“…Thick And Creamy With Dry, Rich Fruit Flavors With Some Earthiness.” Patterson's The Tasting Panel Magazine, March 2008
“Forget All Those Fruit Infused Bottles On Manhattan Bars; Primo Vodka Is Going To Surprise You.” Cocktail Atlas.Com, July 2007
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